What they are experiencing right now is more of a cognitive dissonance than the fast approach of a championship. Attending games with the belief that the Jazz can win—sort of—they chant loudly and support the team to defeat opponents that are superior to them and that they have no business defeating.

They do succeed occasionally. Why?This is the reason why: Due to the fact that they have a coach in Will Hardy who has exceeded their expectations and a player in Lauri Markkanen who is considerably better than they anticipated.

The Jazz, and by Jazz, I mean ownership and management, are not interested in winning, in case it hasn’t been apparent to supporters yet. Not right now. Not this evening. Their goal is to win in the next two or three seasons. It could take a lot longer.I have no complaints about that plan as an observer. For a franchise in a medium-sized, non-destination NBA city—a place where free agents often don’t line up to play—it is a reality of life. If a team like the Jazz doesn’t have uncanny luck, the draft is the only method left to create a team that has a chance of accomplishing their stated goal of winning you-know-what. Possess the picks, choose wisely, or trade for difference-makers with the picks.

Utah Jazz players say there should've been more time in loss to Kings -  Sactown Sports

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