Cubs and Motorola ink a multiyear sponsorship contract for the team’s first jersey patch.

The Cubs made an under-the-radar addition at the trade deadline and it probably won’t make fans happy.

Chicago-based communication company Motorola and the Cubs agreed to a multiyear deal for a uniform patch and for the company to be the “official smartphone” of the team. The deal was agreed upon around Tuesday’s trade deadline and was announced Thursday. The Cubs will unveil their classic pinstripe jerseys with the uniform patch for Thursday’s home game against the St. Louis Cardinals.

Terms of the deal weren’t disclosed, but Cubs chief commercial officer Colin Faulkner told The Athletic that it puts the team in “the upper end” of MLB deals and is “commensurate with the team and market.”

Twenty-three MLB teams now have uniform patch deals and the biggest ones are believed to be the Yankees and Blue Jays in the low-to-mid $20 million range annually, and the Red Sox are close behind at around $17 million. An industry source told The Athletic the league average for the patches is around $7 million to $8 million a year.

This is Motorola’s second patch in baseball (the Padres have the other) and its second in Chicago, as the company also sponsors the Bulls’ jersey. While that patch has a black background and a white M, the Cubs’ version will have the team’s colors. The Cubs asked for that in their negotiations; not every potential sponsor agreed.

“We took great care at selecting our partner,” Cubs executive vice president of corporate sponsorships Alex Seyferth told The Athletic. “They are a Chicago-based company and that was important to us. The logo will be Cubs colors and that was important to us also.”

For the home pinstripes and road grays, the logo will have a blue background with a white M. The alternate blue jerseys will have a white background with a blue M, and the City Connect jerseys will have a white background with a navy blue M.

 

 

 

 

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