JUST IN: Donovan Edwards Signs $50 Million Endorsement Deal with Microsoft
Michigan Wolverines star running back Donovan Edwards has signed a groundbreaking $50 million endorsement deal with Microsoft, one of the largest ever for a college athlete.
Edwards, a key player in Michigan’s national championship run, has become a household name thanks to his explosive plays and standout performances on the field. This massive partnership with Microsoft marks a new era for NIL (Name, Image, and Likeness) deals in college sports.
The deal will include national marketing campaigns, appearances, and collaborations focused on Microsoft’s AI and sports technology initiatives. Edwards is also expected to play a role in promoting tech education and community outreach programs.
This agreement solidifies Edwards as not just a top football talent, but a major force in sports marketing.
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