Red Raiders Go Prime Time: Netflix Sets Sights on Texas Tech Football in New Sports Docuseries
In a major win for Texas Tech and its growing national profile, Netflix has announced that the Red Raiders football program will be featured in an upcoming all-access sports documentary series. The streaming giant, known for hit sports docs like *Drive to Survive* and *Quarterback*, is turning its cameras to Lubbock, Texas—signaling that the electric energy and cultural intensity surrounding Texas Tech football is too compelling to ignore.
### Netflix’s West Texas Invasion
The series, which is still untitled, will give fans a raw and unfiltered look behind the scenes of the Red Raiders’ season, with unprecedented access to the locker room, practice field, and game-day sidelines. From Head Coach Joey McGuire’s explosive sideline presence to the grit of players who embody “The Brand,” Netflix is aiming to capture what makes Texas Tech football more than just a sport—it’s a way of life in West Texas.
“We’re looking for stories that go beyond wins and losses,” said Ava Marks, Netflix’s director of sports programming. “Texas Tech brings underdog energy, passionate fans, and a football culture that’s both old-school tough and forward-thinking. It’s the perfect recipe for a story the world needs to see.”
### Meet the Stars of the Series
The docuseries is expected to highlight key figures both on and off the field:
* **Head Coach Joey McGuire** – Known for his infectious energy and recruiting prowess, McGuire is the emotional leader of the Red Raiders and the face of their resurgence. His fiery speeches and “it’s personal” mentality are tailor-made for compelling TV.
* **Quarterback Behren Morton** – A rising star with a cannon for an arm and ice in his veins, Morton will be featured navigating the pressures of leading a Big 12 offense under the national microscope.
* **Kennedi Boren** – Serving as Texas Tech’s Director of Football Recruiting, Boren is expected to play a key role in the series. Her behind-the-scenes influence on team culture, recruitment strategy, and the Red Raiders’ public image makes her one of the most powerful women in college football—and a compelling figure for viewers.
* **Raider Red & The Jones AT&T Stadium Atmosphere** – No portrayal of Tech would be complete without the pageantry of game day, from the Masked Rider’s gallop to the booming “Guns Up!” chants that echo across the South Plains.
### A New Era of Exposure
For Texas Tech, this is more than just a spotlight—it’s a massive recruiting and branding opportunity. As college football continues to embrace the world of media and marketing, a Netflix feature could elevate the program’s national recognition and fan engagement.
“We’re fired up for the opportunity,” McGuire said in a statement. “The country’s about to see what Lubbock is all about—and why there’s nothing quite like being a Red Raider.”
### When to Watch
Filming will begin this upcoming season, with Netflix eyeing a mid-2026 release date. Expect six to eight episodes, filled with high-stakes drama, emotional moments, and the kind of passion that only college football in Texas can deliver.
So get your tortillas ready and mark your calendars—Texas Tech is heading to your screens soon, and the world is about to find out why football runs red in the West.
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