How an athlete Can win a big audience outside the Olympic

Pryce will take to the starting blocks this weekend for what the Jamaican sprinter says are her last
Three-time gold medallist Shelly-Ann Fraser-Olympic Games. As one of the fastest women in history, with a 10.6-second personal best in the 100 metres, she is a star attraction, even for her fellow athletes in Paris, including a New Zealand rugby player who was moved to tears by meeting Fraser-Pryce this week.
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Outside the Games, however, following Fraser-Pryce’s career is difficult. When she lined up for her opening meet of the season in June, there was no dedicated television broadcast, leaving track fans and journalists trawling social media for clues about where to watch. A local fan eventually streamed her heat on Instagram Live.
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Track & field to be 1st sport to introduce Olympic prize money, with $50K  US for gold-medal win | CBC Sports

Athletics, which starts at the Paris Olympics today, is often the biggest draw at an event that styles itself as the “greatest show on Earth”. From Jesse Owens and Roger Bannister to Allyson Felix and Usain Bolt, its icons have produced performances that have redefined the limits of human achievement. The sport is one of the world’s oldest — and most popular — with championships dating back to 776BC.

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